Where science meets design
Fractional Product Design leadership for Pharma, FinTech, EdTech and Enterprise teams. Research → Strategy → Design, with hands-on collaboration with your developers: one embedded partner carrying context end-to-end.
Trusted by companies from early-stage startups to Fortune Global 500
Millions
in USD moved monthly
4 M
active users
3
pioneering products
70
projects delivered
25
people managed
10
mid to senior mentees
Websites that earn their place
High-performance websites where strategy, design and interaction live in the same head, built on no-code platforms (Framer, Webflow) your team can maintain after launch.
Products shaped by evidence, not assumptions
From user research and product strategy to high-fidelity prototypes and design QA. I align what users need with what the business demands, working hand-in-hand with your developers so what ships matches what was designed.
Design Systems that unify your entire ecosystem
Brand design applied consistently across every app, website and touchpoint: token architecture, component libraries and governance that let your team build on-brand without reinventing the wheel.
Service Blueprints that reveal hidden friction
I map your entire service ecosystem (frontstage, backstage, support processes) to find where customer experience breaks down and where operational efficiency hides.
Brands built on purpose, not just aesthetics
Brand strategy, visual identity, verbal identity and sound identity grounded in research and competitive positioning, so your brand communicates what makes the business different before you say a word.
Thinks like an owner
I care about your KPIs, your runway, and your board deck, not just the pixels.
Works across cultures and timezones
10 years collaborating with teams from São Paulo to anywhere. 1 hour from New York.
End-to-end & friction-free
Brand, Service, Design Systems, Product, Web: I bridge research, strategy, and design across areas that typically require separate teams, keeping your ecosystem unified.
From minimally viable to maximally valuable
I help you launch fast without accumulating design debt you'll regret later.
Measured by outcomes, not outputs
I track revenue impact, conversion lifts, and adoption rates, not just deliverables shipped.
Design leadership driven by purpose, not hype
The best digital products are built when strategy, design and engineering stop being separate conversations. If your team needs senior design leadership without the overhead of a full-time hire, let's talk.
What exactly do you do?
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Do you code?
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Can you really go from strategy to implementation?
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Do you really work with Pharma companies?
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What industries do you specialize in?
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What if we need more than design?
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How is this different from hiring an agency?
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Let's build something that matters
If you're looking for a design leader who can think strategically and collaborate seamlessly with your team, I'd love to hear about your challenge.
