Growyx's Design System
Client
Growyx, an HR startup revolutionizing company-talent matching through AI, combining behavioral, cultural, and technical assessments.
Role
Product Design Consultant
Team
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CEO
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CEO
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CTO
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CTO
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3 Full-Stack Developers
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3 Full-Stack Developers
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3 Recruiters
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3 Recruiters
Challenge
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Existing Design System didn't provide efficient solutions for Design and Front-end, creating bottlenecks
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Existing Design System didn't provide efficient solutions for Design and Front-end, creating bottlenecks
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Need to scale design ops while maintaining visual consistency in accelerated growth context
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Need to scale design ops while maintaining visual consistency in accelerated growth context
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Introduction of new foundations (colors, icons) and components without breaking existing system
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Introduction of new foundations (colors, icons) and components without breaking existing system
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Team working at high velocity to compete in HR tech market
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Team working at high velocity to compete in HR tech market
Key actions
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Strategic maintenance: Maintained current Design System making small iterative changes in full collaboration with team
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Strategic maintenance: Maintained current Design System making small iterative changes in full collaboration with team
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Foundations update: Introduced new color tokens and icon library aligned with brand evolution
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Foundations update: Introduced new color tokens and icon library aligned with brand evolution
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Component expansion: Added new components needed for AI-powered features while maintaining existing architecture
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Component expansion: Added new components needed for AI-powered features while maintaining existing architecture
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Optimized handoff: Clear documentation and well-structured tokens for seamless design-dev collaboration
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Optimized handoff: Clear documentation and well-structured tokens for seamless design-dev collaboration
Impact
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Design and development operations up to 30% faster due to DS
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Design and development operations up to 30% faster due to DS
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Zero breaking changes — updates incorporated without friction
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The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month 2022
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Zero breaking changes — updates incorporated without friction
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Solid foundation that supported 100% growth in candidate users
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Solid foundation that supported 100% growth in candidate users
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Resilient system that facilitated merger with 99hunters to form HunterHero (Jan/2025) with projected 85% growth in 2025 and estimated R$ 6 million revenue
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Resilient system that facilitated merger with 99hunters to form HunterHero (Jan/2025) with projected 85% growth in 2025 and estimated R$ 6 million revenue
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Design System sustained platform serving 180+ client companies
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Design System sustained platform serving 180+ client companies
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+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
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© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
