blitzpay

Ecosystem

Millions of USD transacted · 30% faster design-development operations · NPS 8+

Project context

Rebrand of the ecosystem, creation of a design system, design of innovative CRM for the producer web app, and design of consumer web and mobile apps of an EdTech and FinTech ecosystem.

Client

Blitzpay is a startup that offers an ecosystem of EdTech and FinTech solutions, through a platform business model, for sales and delivery of digital products with a Netflix-like experience.

Role

Senior Product Designer

Team

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CEO

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CEO

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CTO

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CTO

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Product Owner

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Product Owner

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2 UX/UI Desingers

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2 UX/UI Desingers

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Tech Lead

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Tech Lead

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Software Engineer

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Software Engineer

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5 Front-End Devs

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5 Front-End Devs

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6 Back-End Devs

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6 Back-End Devs

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2 QAs

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2 QAs

Challenge

Rebrand the ecosystem with thousands of interfaces

Rebrand the ecosystem with thousands of interfaces

Unify the visual identity of the ecosystem when each designer has their own visual design and design processes

Unify the visual identity of the ecosystem when each designer has their own visual design and design processes

Innovative CRM and other features for the Producer web app

Innovative CRM and other features for the Producer web app

Consumer web and mobile apps

Consumer web and mobile apps

Key actions

Clear communication;

Clear communication;

Desk research for competitive analysis;

Desk research for competitive analysis;

User interviews;

User interviews;

Comprehensive requirements gathering;

Comprehensive requirements gathering;

Decentralized Design System for team collaboration;

Decentralized Design System for team collaboration;

Lo and mid-fi prototyping;

Lo and mid-fi prototyping;

Usability testing.

Usability testing.

Impact

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Millions of US$ transacted on the platform;

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Millions of US$ transacted on the platform;

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Millions of US$ transacted on the platform;

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NPS 7 or higher (2025)

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The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month 2022

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NPS 7 or higher (2025)

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Fastest and most secure checkout in the niche

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Fastest and most secure checkout in the niche

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Fastest and most secure checkout in the niche

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Higher product-specific conversion rates

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Higher product-specific conversion rates

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Higher product-specific conversion rates

Originating from a greater purpose

The next successful case is yours

Let's build something that matters

If you're looking for a design leader who can think strategically and collaborate seamlessly with your team, I'd love to hear about your challenge.

© Stephan Oliveira, 2026

stephan.oliveira.design@gmail.com

© Stephan Oliveira, 2026

stephan.oliveira.design@gmail.com

© Stephan Oliveira, 2026

stephan.oliveira.design@gmail.com