Grupo Panvel's service strategy

Client

Grupo Panvel, leader in pharmaceutical retail in southern Brazil (US$920M annual revenue, 600+ physical stores)

Role

Customer Service Lead

Team

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Regional Manager

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Branch Manager

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8 Customer Service Attendants

Challenge

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High operational losses due to gaps and inefficiencies in service blueprint

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Misalignment between customer journey and internal processes across multiple departments

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Need to reduce waste and improve service delivery without increasing costs

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Train team to implement new blueprint after validation

Key actions

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Redesigned service blueprint integrating customer journey with processes across company departments

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Lean thinking and design thinking application to identify waste and optimization opportunities

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Leadership, training, and team management for capacity building

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Project management for validation and rollout

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Trained people to implement new blueprint after validation

Impact

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Reduced operational losses by up to 15%

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Service efficiency improvements reaching 97% (previous benchmark was 92%)

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The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month 2022

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Service efficiency improvements reaching 97% (previous benchmark was 92%)

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Inventory loss reduction in the order of 25% through better control

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Team empowered with autonomy to maintain and iterate on new service model

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Foundation for expansion: Panvel later grew to 600+ stores and maintained regional leadership

Originating from a greater purpose

The next successful case is yours

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© Stephan Oliveira, 2026

stephan.oliveira.design@gmail.com

© Stephan Oliveira, 2026

stephan.oliveira.design@gmail.com

© Stephan Oliveira, 2026

stephan.oliveira.design@gmail.com