Hunter Hero's brand
Client
HunterHero, an active sourcing platform (SaaS model) formed by the 2025 merger of Growyx and 99hunters, acting as a virtual headhunter.
Role
Founding Design Consultant
Team
add
CEO & Co-Founder
add
CEO & Co-Founder
add
CTO & Co-Founder
add
CTO & Co-Founder
Challenge
•
Create brand identity for new company resulting from merger (Growyx + 99hunters)
•
Create brand identity for new company resulting from merger (Growyx + 99hunters)
•
Integrate heritage of two startups while maintaining fresh identity
•
Integrate heritage of two startups while maintaining fresh identity
•
Communicate unique value proposition: AI + global network of 3,000+ recruiters in 20+ countries
•
Communicate unique value proposition: AI + global network of 3,000+ recruiters in 20+ countries
•
Position as leader in active sourcing in Brazilian market (emerging category)
•
Position as leader in active sourcing in Brazilian market (emerging category)
Key actions
•
Brand strategy development for merger: positioning integrating technology (Growyx AI) with human expertise (99hunters marketplace)
•
Brand strategy development for merger: positioning integrating technology (Growyx AI) with human expertise (99hunters marketplace)
•
Verbal identity: naming (HunterHero), value proposition, messaging framework
•
Verbal identity: naming (HunterHero), value proposition, messaging framework
•
Visual identity design for new brand
•
Visual identity design for new brand
•
Go-to-market brand strategy for launch
•
Go-to-market brand strategy for launch
Impact
check
Projects 85% growth in 2025, with estimated revenue of R$ 6 million
check
Projects 85% growth in 2025, with estimated revenue of R$ 6 million
check
R$ 4 million raised from investors (Bossa Invest, Prana Capital, Ventiur, Core Angels)
check
The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month 2022
check
R$ 4 million raised from investors (Bossa Invest, Prana Capital, Ventiur, Core Angels)
check
Serves 460+ companies including AB InBev, Vivo, XP, Dasa
check
Serves 460+ companies including AB InBev, Vivo, XP, Dasa
check
Brand positioning as "largest active candidate sourcing platform in the country"
check
Brand positioning as "largest active candidate sourcing platform in the country"
check
Methodology guarantees up to 96% hiring accuracy (quantifiable brand promise)
check
Methodology guarantees up to 96% hiring accuracy (quantifiable brand promise)
More featured cases
More featured cases
More cases that illustrate how I systematize and deliver a cohesive experience across every touchpoint
More cases that illustrate how I systematize and deliver a cohesive experience across every touchpoint
TMB ecosystem
FinTech
+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
See case
Greiner Bio-One eTrack
HealthTech
90% traceability and pre-analytical error reduction · Expanding to 4 language markets · Redesign of pioneering product
See case
Blitzpay ecosystem
EdTech & FinTech
Millions transacted · 30% faster design-dev operations · NPS 8+
See case
TMB ecosystem
FinTech
+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
See case
Greiner Bio-One eTrack
HealthTech
90% traceability and pre-analytical error reduction · Expanding to 4 language markets · Redesign of pioneering product
See case
Blitzpay ecosystem
EdTech & FinTech
Millions transacted · 30% faster design-dev operations · NPS 8+
See case
TMB ecosystem
FinTech
+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
See case
Greiner Bio-One eTrack
HealthTech
90% traceability and pre-analytical error reduction · Expanding to 4 language markets · Redesign of pioneering product
See case
Blitzpay ecosystem
EdTech & FinTech
Millions transacted · 30% faster design-dev operations · NPS 8+
See case
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
