Hunter Hero's brand
Client
HunterHero, an active sourcing platform (SaaS model) formed by the 2025 merger of Growyx and 99hunters, acting as a virtual headhunter.
Role
Founding Design Consultant
Team
add
CEO & Co-Founder
add
CTO & Co-Founder
Challenge
•
Create brand identity for new company resulting from merger (Growyx + 99hunters)
•
Integrate heritage of two startups while maintaining fresh identity
•
Communicate unique value proposition: AI + global network of 3,000+ recruiters in 20+ countries
•
Position as leader in active sourcing in Brazilian market (emerging category)
Key actions
•
Brand strategy development for merger: positioning integrating technology (Growyx AI) with human expertise (99hunters marketplace)
•
Verbal identity: naming (HunterHero), value proposition, messaging framework
•
Visual identity design for new brand
•
Go-to-market brand strategy for launch
Impact
check
Projects 85% growth in 2025, with estimated revenue of R$ 6 million
check
Serves 460+ companies including AB InBev, Vivo, XP, Dasa
check
Brand positioning as "largest active candidate sourcing platform in the country"
check
Methodology guarantees up to 96% hiring accuracy (quantifiable brand promise)
Originating from a greater purpose
The next successful case is yours
Let's build something that matters
If you're looking for a design leader who can think strategically and collaborate seamlessly with your team, I'd love to hear about your challenge.
