BlincTek's brand
Client
BlincTek, software house
Role
Founding Design Consultant
Team
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Founder
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Founder
Challenge
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Nascent startup without established brand identity
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Nascent startup without established brand identity
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Need for credibility to secure partnership with One Binc (multi-million-dollar FinTech)
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Need for credibility to secure partnership with One Binc (multi-million-dollar FinTech)
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Compete for attention of enterprise clients like iFood, N26, Claro in saturated market
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Compete for attention of enterprise clients like iFood, N26, Claro in saturated market
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Communicate complex value proposition (cybersecurity + insurance) clearly
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Communicate complex value proposition (cybersecurity + insurance) clearly
Key actions
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Designed brand identity: verbal and visual identity
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Designed brand identity: verbal and visual identity
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Brand positioning strategy for differentiation
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Brand positioning strategy for differentiation
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Storytelling connecting technical capabilities with business outcomes
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Storytelling connecting technical capabilities with business outcomes
Impact
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Secured partnership with One Binc (multi-million-dollar FinTech) — direct validation of brand credibility
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Secured partnership with One Binc (multi-million-dollar FinTech) — direct validation of brand credibility
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Expanded market opportunities with iFood, N26, and Claro — brand opened doors for enterprise conversations
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The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month 2022
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Expanded market opportunities with iFood, N26, and Claro — brand opened doors for enterprise conversations
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Professional brand enabled startup to compete with established players
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Professional brand enabled startup to compete with established players
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TMB ecosystem
FinTech
+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
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Greiner Bio-One eTrack
HealthTech
90% traceability and pre-analytical error reduction · Expanding to 4 language markets · Redesign of pioneering product
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Blitzpay ecosystem
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Millions transacted · 30% faster design-dev operations · NPS 8+
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© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
© Stephan Oliveira, 2026
stephan.oliveira.design@gmail.com
