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BlincTek's brand

Client

BlincTek, software house

Role

Founding Design Consultant

Team

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Founder

Challenge

•

Nascent startup without established brand identity

•

Need for credibility to secure partnership with One Binc (multi-million-dollar FinTech)

•

Compete for attention of enterprise clients like iFood, N26, Claro in saturated market

•

Communicate complex value proposition (cybersecurity + insurance) clearly

Key actions

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Designed brand identity: verbal and visual identity

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Brand positioning strategy for differentiation

•

Storytelling connecting technical capabilities with business outcomes

Impact

check

Secured partnership with One Binc (multi-million-dollar FinTech) — direct validation of brand credibility

check

Expanded market opportunities with iFood, N26, and Claro — brand opened doors for enterprise conversations

check

The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month 2022

check

Expanded market opportunities with iFood, N26, and Claro — brand opened doors for enterprise conversations

check

Professional brand enabled startup to compete with established players

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Originating from a greater purpose

The next successful case is yours

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Featured cases

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Featured cases

More cases that illustrate how I systematize and deliver a cohesive experience across every touchpoint

90-second claim intake
Motor insurance
Market opportunity study · policyholder app + adjuster dashboard · designed, built and shipped in 3 days
Explore
Sebrae's ecosystem
Enterprise · GovTech
App repositioned to personal entrepreneur assistant · 1M active users · 4M service interactions in 2025
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TMB's ecosystem
FinTech
+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
Explore
Greiner Bio-One's eTrack
HealthTech
90% traceability and pre-analytical error reduction · Expanding to 4 language markets · Redesign of pioneering product
Explore
Report by Suzano: landing page
Consumer Goods
Acquisition landing page for one of Brazil's most iconic paper lines · Product line of the world's largest eucalyptus pulp producer (US$11.7B)
Explore

Featured cases

More cases that illustrate how I systematize and deliver a cohesive experience across every touchpoint

90-second claim intake
Motor insurance
Market opportunity study · policyholder app + adjuster dashboard · designed, built and shipped in 3 days
Explore
Sebrae's ecosystem
Enterprise · GovTech
App repositioned to personal entrepreneur assistant · 1M active users · 4M service interactions in 2025
Explore
TMB's ecosystem
FinTech
+104% revenue growth · 400K activated students · First mobile banking app for infoproducers
Explore
Greiner Bio-One's eTrack
HealthTech
90% traceability and pre-analytical error reduction · Expanding to 4 language markets · Redesign of pioneering product
Explore
Report by Suzano: landing page
Consumer Goods
Acquisition landing page for one of Brazil's most iconic paper lines · Product line of the world's largest eucalyptus pulp producer (US$11.7B)
Explore

FOR PARTNERS

Featured cases

Services and skills

CONTACT

Book a call

stephan.oliveira.design@gmail.com

FOR PARTNERS

Featured cases

Services and skills

CONTACT

Book a call

stephan.oliveira.design@gmail.com

FOR PARTNERS

Featured cases

Services and skills

CONTACT

Book a call

stephan.oliveira.design@gmail.com

Stephan Oliveira

Work

Services

About

Book a call

Stephan Oliveira

Work

Services

About

Book a call

Stephan Oliveira