Stephan Oliveira



STRATEGY & DESIGN

Brand, Service, CX, Design System, Product, UX, and Web

Minimally viable to maximally valuable, originating from a greater purpose — not merely to be disruptive or emergent

M+

USD / month

500k+

activated users

55+

delivered projects

25+

people managed

Trusted by



and startups accelerated by

Web design and development

Design immersive, high-performance websites that captivate users, accelerate conversions, and elevate your brand’s digital presence.

Product/ UX strategy and design

Align product vision with intuitive, user-focused design, turning user needs into seamless, meaningful interactions.

Brand design & Design System architecture

Unify visuals, voice, and interactions into one powerful design system, driving consistency, agility, and recognition.

Service & CX strategy

Turn insights from the Service Blueprint — which aligns the Customer Journey Map with your company’s internal resources — into exceptional experiences that create memorable moments and foster brand advocacy.

Brand strategy

Your brand is more than a logo—it has a personality and a story to tell. Uncover your brand’s purpose, define values that differentiate it from competitors, and much more!

People development and management

It’s about showing the way to something greater than ourselves, understanding that the most important thing is not us.

What they say about me



Junior Crocco, Entrepreneur

"A detail-oriented professional with full sensory mastery in the materialization of images and brands."



Wilian Rocha, CPO, Bluecyber

"Working with Stephan was an exceptional experience. He not only delivers a Design System that meets our needs but exceeds all expectations. His attention to detail and commitment to quality were remarkable. I highly recommend his work to any company seeking excellence and a partner who truly cares about their success and the final outcome of the project."



Jean Zahn, Squad Leader, Diletta Solutions

"Stephan is brilliant! There’s no other way to start describing him. Technically flawless and with a level of commitment far above average, Stephan brings a profound knowledge of the Product Design field. What I feel when working alongside him is that he has the ability to humanize the product, adding details that enrich the project. Beyond everything I’ve mentioned, Stephan is meticulous, organized, focused, and precise. He’s the dream Product Designer, and I hope I don’t wake up anytime soon."



Gabriel Guerra, UX/UI Designer, Blitzpay

"The mentorship with Stephan was a game-changer in my career. His expertise in UX/UI Design, covering everything from UX Research to Visual Design, gave me a holistic view of the digital product creation process. Collaborating with him to build a robust Design System was a transformative experience. His ability to convey knowledge clearly and objectively, combined with his patience, made the mentorship a continuous and inspiring learning journey."

About me

Stephan Oliveira

Design System, Product & UX Specialist • Senior Strategist & Designer for Brand, Service, CX • Senior Web Designer and Low-Code Dev

Driven by a greater purpose — not merely to be disruptive or emergent.8+ years of strategy and design of excellent, customer-centric solutions — from minimally viable to maximally valuable — that not only empower businesses but also enrich everyone’s lives.
10+ years involved with Content Design and 18+ years involved with 2D/3D Visual Design.Experienced in the world’s most impactful and profitable market segments — Cybersecurity and Insurance, Finance, Education, Transport, Energy, Health, Real Estate, Human Resources, Agribusiness, and more.Worked with companies of various sizes and nationalities.

Stephan Oliveira

⚠️ Attention! The documentation of this case study is still in progress, and many details will not be disclosed due to contractual confidentiality.







TMB

Ecosystem

Project

Strategy and design for TMB, a FinTech startup with a platform business model that enables producers to sell their digital products through financing.

ROLE AND RESPONSIBILITES

Strategic & Craft Designer responsible for:
— Design leadership;
— Team collaboration;
— Brand design and Design System architecture
— Service and CX Design
— Product strategy and design of 5 apps
— Web design

CHALLANGE

— Rebrand the ecosystem;
— Develop a robust and flexible DS in an environment where its value is not yet recognized;
— Redesign 2 old web apps with huge usability problems;
— Design 2 new mobile apps and 1 new web app;
— Design the Service Blueprint, integrating the customer journey to processes across all company departments.

PROCESS

— Deactivated outdated style guides, as they were completely inadequate;
— Designed a new Design System, inspired by top professionals and industry-leading DS, adapting it to Tailwind, the framework already used by the developers;
— I updated the Design System while designing the apps, ensuring that all updates were automatically reflected in the prototypes;
— Maintained strong collaboration with Front-End;
— Used design tokens to avoid redundant work with each update.
Collaborated with CX Team in user interviews to identify pain points and improvement opportunities;
— Mapped critical points in the service blueprint and prioritized improvements, based on a prioritization matrix.

Impact

— 2M users;
— Millions of USD transacted montlhy;
— 140M invoices recovered;
— Record-breaking delivery of feature increments and whole apps;
— Improving the customer journey and the company processes;
— Increasing brand trust through the implementation of the Design System as a practice;
— Attracting top producers in the market;
— Increasing in the number of producers and consumers each year;
— Becoming more profitable each year.

Stephan Oliveira

⚠️ Attention! The documentation for this case study is currently in progress.







BLITZPAY

Ecosystem

Project

Strategy and design for Blitzpay, a startup that offers an ecosystem of EdTech and FinTech solutions, through a platform business model, for sales and delivery of digital products with a Netflix-like experience.

ROLE AND RESPONSIBILITES

Staff Product Designer responsible for:
— Design leadership;
— Team collaboration;
— Brand strategy;
— UX research;
— Product strategy and design.

CHALLANGE

— Rebrand the ecosystem;
— Unify the visual identity of the ecosystem when each designer has their own visual design and design processes;
— Innovative CRM and other features for the Producer web app;
— Consumer web and mobile apps.

PROCESS

— Clear communication;
— Desk research for competitive analysis;
— User interview;
— Comprehensive requirements gathering;
— Decentralized Design System for team collaboration;
— Lo and mid-fi prototyping;
— Usability testing.

Impact

— Up to 30% faster design and development operations, due to the DS;
— Improvements in usability and interaction due to a modular UX design (a non-linear user flow which connects mental concepts more efficiently);
— Millions of US$ transacted on the platform;
— NPS 8 or higher;
— Fastest and most secure checkout in the niche;
— Higher product-specific conversion rates.

Stephan Oliveira

⚠️ Attention! The documentation for this case study is currently in progress.







GREINER BIO-ONE

eTrack mobile app

Project

Redesign of Greiner Bio-One eTrack, a mobile application that assists laboratories in gathering data about the materials used in collecting patient samples, allowing full traceability of information including items, batches, and expiration dates.

CLIENT

Greiner Bio-One, a company in the healthcare market segment, is a leader in the development, production, and distribution of high-quality products for Preanalytics, Bioscience, Diagnostics, and OEM. The company operates with a strong focus on innovation and excellence.

ROLE AND RESPONSIBILITES

Product Designer responsible for:
— Team collaboration;
— Design System management;
— UX Research;
— Product Design.

CHALLANGE

Redesign the whole app in 2 months.

PROCESS

— Interviews with the client for requirement gathering;
— Managed Material Design DS to speed up the prototyping;
— Prototyping;
— Usability testing.

Impact

Prototyped the whole app in just 2 days, achieving satisfactory customer development.

Stephan Oliveira

Stephan Oliveira

Brand Strategy and Design
Brand Identity
Brand Positioning
Brand Messaging
Brand Purpose
Brand Vision
Brand Values
Brand Voice
Brand Guidelines
Brand Consistency
Rebranding Process
Competitive Differentiation
Brand Equity
Brand Architecture
Brand Personality
Brand Perception
Brand Audit
Brand Storytelling
Emotional Branding
Brand Engagement
Corporate Branding
Personal Branding
Visual Identity
Logo Design
Typography Branding
Color Palette Strategy
Creative Direction
Brand Awareness
Positioning Statement
Customer Loyalty
Brand Reputation Management
2. Design System Architecture
Design System
Design Tokens
UI Components
Pattern Library
Component Library
Atomic Design
Design Consistency
Scalable Design
Design Standards
Reusable Components
Design Governance
Figma Libraries
Sketch Libraries
Zeroheight Documentation
Tokens + Style Guide
Cross-Platform Consistency
Design System Implementation
Design System Audit
Design System Governance
Responsive Design
Design System Documentation
UI/UX Guidelines
Accessible Design System
Design System Maturity
Modular Design
Design Maintenance
UI Patterns
Visual Consistency
Team Collaboration
Design System Adoption
3. Product Strategy, Design and Management
Product Vision
Product Roadmap
Product Backlog
User Research
User Personas
Product Discovery
Feature Prioritization
MVP (Minimum Viable Product)
Go-to-Market Strategy
Lean Startup
Customer Feedback Loop
User-Centered Design
Design Thinking
Agile Product Development
Scrum Framework
Kanban Methodology
SAFe (Scaled Agile)
Product Validation
Prototyping & Testing
User Flows
Wireframing
High-Fidelity Prototypes
Interactive Mockups
Product Metrics
Product Launch
A/B Testing
Product Lifecycle
Stakeholder Management
Roadmap Alignment
Growth Hacking
4. Marketing Design
Marketing Collaterals
Landing Page Optimization
Conversion Funnels
Digital Advertising
Cross-Channel Campaigns
Email Marketing Design
Social Media Graphics
Marketing Automation
Influencer Marketing
Conversion Rate Optimization (CRO)
Creative Campaigns
Visual Storytelling
Brand Promotion
Marketing Assets
Promotional Design
Paid Media Campaigns
Marketing Funnel
Lead Generation
UX Writing
Copywriting
Marketing Analytics
Engagement Strategies
Retargeting Campaigns
Mobile Marketing
SEO-friendly Design
User Acquisition
Content Marketing
Marketing Performance
Online Sales Funnel
Integrated Marketing
5. Web Design
Responsive Web Design
UI/UX Design
Information Architecture
Visual Hierarchy
Wireframes & Mockups
HTML/CSS
JavaScript Frameworks
Front-End Development
SEO Optimization
Performance Optimization
Web Accessibility (WCAG)
Cross-Browser Compatibility
Mobile-First Approach
Interaction Design
Animation & Microinteractions
Typography on the Web
Color Theory
Usability Testing
Website Redesign
E-commerce Web Design
Conversion-Focused Design
Landing Page Design
CMS Integration (WordPress, Webflow, etc.)
User Flow Mapping
Website Prototyping
Website Analytics
Scalable Web Architecture
Design to Code Handoff
Visual Prototypes
Interactive Elements

1. Brand Strategy and Design
Estratégia de marca
Consultoria de branding
Identidade visual
Posicionamento de marca
Reposicionamento de marca
Arquétipos de marca
Criação de logotipo
Manual de marca
Identidade visual corporativa
Branding para startups
Branding para empresas B2B
Branding para empresas B2C
Desenvolvimento de branding estratégico
Diretrizes de marca
Conceito de marca
2. Design Systems Architecture
Design system
Arquitetura de design system
Biblioteca de componentes
Design tokens
Escalabilidade em design
Guia de estilo digital
Criação de componentes de UI
Documentação de design system
Padronização de interfaces
Governança de design
Integração entre equipes de design e desenvolvimento
Evolução de design system
Melhores práticas em design system
Componentes responsivos
Manutenção de design system
3. Product Strategy and Design (Mobile e Web Apps)
Estratégia de produto digital
Design de aplicativos mobile
UX/UI para apps
Prototipagem de apps
MVP (Minimum Viable Product)
User research
Design thinking para produtos
Experiência do usuário (UX)
Interface do usuário (UI)
Roadmap de produto
Estratégia de lançamento de app
Teste de usabilidade
Jornada do usuário em aplicativos
Design de interação
Wireframes e mockups
4. Marketing (Social Media, Landing Pages, ASO etc.)
Marketing digital
Gestão de redes sociais
Criação de landing pages
Copywriting para landing pages
App Store Optimization (ASO)
Estratégias de social media
Marketing de aplicativos
Campanhas de mídia paga
Funil de vendas digital
SEO para redes sociais
Segmentação de público
Estratégia de conteúdo
Criação de anúncios online
Otimização de conversão (CRO)
Branding em redes sociais
5. Web Design (Low/No Code)
Web design profissional
Criação de sites em Webflow
Landing pages em Framer
Desenvolvimento de sites no Wix
Site one-page em Carrd
Protótipos em ferramentas no-code
Criação de lojas virtuais simples
Design responsivo
Design de interface web
Integração de ferramentas de marketing
Desenvolvimento web low-code
Automação de processos no-code
UI/UX em projetos no-code
Desenvolvimento rápido de websites
Criação de sites institucionais1. Brand Strategy and Design
Brand strategy
Branding consultancy
Visual identity
Brand positioning
Rebranding strategy
Brand archetypes
Logo creation
Brand guidelines
Corporate identity
Branding for startups
Branding for B2B companies
Branding for B2C companies
Strategic branding development
Brand directives
Brand concept
2. Design Systems Architecture
Design system
Design system architecture
Component library
Design tokens
Scalable design
Digital style guide
UI component creation
Design system documentation
Interface standardization
Design governance
Cross-functional design and development
Design system evolution
Best practices for design systems
Responsive components
Design system maintenance
3. Product Strategy and Design (Mobile and Web Apps)
Digital product strategy
Mobile app design
UX/UI for apps
App prototyping
Minimum Viable Product (MVP)
User research
Design thinking for products
User experience (UX)
User interface (UI)
Product roadmap
App launch strategy
Usability testing
App user journey
Interaction design
Wireframes and mockups
4. Marketing (Social Media, Landing Pages, ASO, etc.)
Digital marketing
Social media management
Landing page creation
Landing page copywriting
App Store Optimization (ASO)
Social media strategies
App marketing
Paid media campaigns
Digital sales funnel
Social media SEO
Audience segmentation
Content strategy
Online ads creation
Conversion rate optimization (CRO)
Social media branding
5. Web Design (Low/No Code)
Professional web design
Website creation with Webflow
Landing pages with Framer
Website development on Wix
One-page site on Carrd
No-code prototyping tools
Simple e-commerce development
Responsive web design
Web interface design
Marketing tools integration
Low-code web development
No-code process automation
No-code UI/UX projects
Rapid website development
Institutional website creation

1. Brand Strategy and Design
Na área de Estratégia de marca, nossa consultoria de branding oferece soluções completas em identidade visual e posicionamento de marca, abrangendo desde o reposicionamento de marca e criação de arquétipos de marca até a criação de logotipo e desenvolvimento do manual de marca. Trabalhamos com identidade visual corporativa e branding para startups, além de branding para empresas B2B e branding para empresas B2C, sempre focados no desenvolvimento de branding estratégico. Seguimos diretrizes de marca rigorosas e definimos o conceito de marca para garantir consistência e reconhecimento no mercado.2. Design Systems Architecture
Em Design Systems Architecture, atuamos na criação e manutenção de design system, estabelecendo arquitetura de design system que favorece a escalabilidade em design e a padronização de interfaces. Nossa equipe desenvolve uma biblioteca de componentes com design tokens e componentes responsivos, documentados em um guia de estilo digital completo. Colaboramos na integração entre equipes de design e desenvolvimento, garantindo a governança de design e a evolução de design system através das melhores práticas em design system, além de viabilizar a criação de componentes de UI e a devida documentação de design system.3. Product Strategy and Design (Mobile e Web Apps)
A nossa abordagem em estratégia de produto digital envolve o design de aplicativos mobile, focado em UX/UI para apps, prototipagem de apps e criação de MVP (Minimum Viable Product). Utilizamos métodos de user research e design thinking para produtos para melhorar a experiência do usuário (UX) e a interface do usuário (UI), definindo um roadmap de produto bem estruturado. Também cuidamos de estratégia de lançamento de app, realizamos teste de usabilidade e avaliamos a jornada do usuário em aplicativos para criar um design de interação eficiente. Além disso, desenvolvemos wireframes e mockups para validar ideias e reduzir riscos.4. Marketing (Social Media, Landing Pages, ASO etc.)
Nossa equipe de marketing digital oferece gestão de redes sociais, criação de landing pages e copywriting para landing pages, aliando App Store Optimization (ASO) a estratégias de social media para promover marketing de aplicativos. Também elaboramos campanhas de mídia paga e estruturamos o funil de vendas digital, incluindo SEO para redes sociais e segmentação de público. Utilizamos estratégia de conteúdo para criação de anúncios online e aplicamos otimização de conversão (CRO) para potencializar resultados, reforçando o branding em redes sociais e a presença digital das marcas.5. Web Design (Low/No Code)
Oferecemos web design profissional com foco em criação de sites em Webflow, desenvolvimento de landing pages em Framer e desenvolvimento de sites no Wix, podendo criar desde um site one-page em Carrd até protótipos em ferramentas no-code. Atuamos na criação de lojas virtuais simples, sempre garantindo design responsivo e design de interface web compatível com as melhores práticas de usabilidade. Fazemos a integração de ferramentas de marketing e utilizamos desenvolvimento web low-code e automação de processos no-code para agilizar entregas. Nossa experiência em UI/UX em projetos no-code garante desenvolvimento rápido de websites e criação de sites institucionais de alta qualidade.

1. Brand Strategy and Design
In the field of brand strategy, our branding consultancy provides comprehensive solutions for visual identity and brand positioning, ranging from rebranding strategy and developing brand archetypes to logo creation and crafting detailed brand guidelines. We work on corporate identity and branding for startups, as well as branding for B2B companies and branding for B2C companies, always emphasizing strategic branding development. By following strict brand directives and defining a clear brand concept, we ensure consistency and market recognition.2. Design Systems Architecture
Within Design Systems Architecture, we specialize in creating and maintaining a design system, defining the design system architecture to ensure scalable design and interface standardization. Our team develops a component library with design tokens and responsive components, documented in a comprehensive digital style guide. We facilitate cross-functional design and development through design governance and design system evolution, relying on best practices for design systems and enabling UI component creation and thorough design system documentation.3. Product Strategy and Design (Mobile and Web Apps)
Our digital product strategy approach covers mobile app design with a focus on UX/UI for apps, app prototyping, and Minimum Viable Product (MVP) development. We apply user research and design thinking for products to enhance user experience (UX) and user interface (UI), while laying out a clear product roadmap. In addition, we handle app launch strategy, conduct usability testing, and analyze the app user journey to deliver effective interaction design. We also create wireframes and mockups to validate ideas and mitigate risks early in the development process.4. Marketing (Social Media, Landing Pages, ASO, etc.)
Our digital marketing team offers social media management, landing page creation, and landing page copywriting, combining App Store Optimization (ASO) with social media strategies to drive app marketing efforts. We also plan and execute paid media campaigns and build an effective digital sales funnel, incorporating social media SEO and audience segmentation. By leveraging a solid content strategy for online ads creation and applying conversion rate optimization (CRO), we boost results while strengthening social media branding and overall digital presence.5. Web Design (Low/No Code)
We provide professional web design with a focus on website creation with Webflow, landing pages with Framer, and website development on Wix, ranging from a one-page site on Carrd to no-code prototyping tools. Our services include simple e-commerce development, ensuring responsive web design and web interface design aligned with the best usability practices. We also handle marketing tools integration and use low-code web development and no-code process automation to accelerate delivery. With our expertise in no-code UI/UX projects, we enable rapid website development and institutional website creation at a high quality standard.