Stephan Oliveira
+7 years with the purpose to revolutionize digital experiences by designing innovative, user-centric solutions that not only empower businesses but also enrich people's lives globally.
Over the past 7 years, I've been designing products from strategy to operations for some of the world's most impactful and profitable market segments (Cyber Security and Insurance, Finance, Education, Transport, Energy, Health, Real Estate, Human Resources, Gastronomic Business and so on). I’ve worked with companies of different sizes and nationalities, developing user-centered products on Web, iOS, and Android platforms.
+10 years involved with Content Design and +18 years with 2/3D visual design.
Brand strategy and branding
Vision, belief system, narrative, community, and guidelines
Throughout my career, I have collaborated with successful companies such as BlincTek, Blitzpay, and Diletta Solutions (with its BOLD digital bank account), as well as promising ones like Bluecyber, HunterHero, and more, on their brand strategy and branding initiatives.There is profound value in establishing a brand’s fundamental reason for existing, the unique values that differentiate it from competitors, and its future ambitious aspirations.Brand is a belief system; therefore, crafting its narrative and identity is crucial for deeply engaging the target audience and transforming them into a community.
Design system architecture
Visual and verbal language for ecosystems
Say goodbye to those all-too-familiar headaches that come from a lacking Design System:
“We planned to launch in a month — it's been six;”
“Our component colors are off-brand, and credibility is slipping away;”
“Users with visual impairments can't read this text — they're abandoning checkout;”
“Our copy isn't resonating, and retention rates are plummeting!"
Now imagine a product or ecosystem fully aligned with the brand guidelines, designed and developed with high efficiency, quickly launched to market, and driving an increase in ROI!That's the transformation I've delivered for companies like Greiner, Esfera Solar, Inovanti, Blitzpay, TMB, Bluecyber, and others.
Product design
From strategy to operations, for activation, retention, revenue, referral, and product life extension
For companies like TMB, Blitzpay, Esfera Solar, Bluecyber, HunterHero, and others, my Product Strategy serves as their vision and roadmap to success — a plan that defines how their product meets user needs, remains competitive, and aligns with business goals.Product Design delivers true value to users by ensuring ease of use, creating emotional appeal, fostering inclusivity for all users, and establishing reliability, among other factors. That’s exactly what I achieved for those companies, as well as others like Greiner, Inovanti, and Cocatrel.By leveraging product metrics, user research, design systems, requirements gathering, prototyping, and user testing and validation — combined with Lean-Agile methodologies — I helped companies extend their product life cycle, reach over 2,000,000 users and facilitated transactions worth millions of USD.
Product launch
Landing pages, carousels, and more for awareness and acquisition
My goal is to maximize awareness, generate excitement, and drive acquisition and activation.Sales landing pages and app store carousels serve as high-impact touchpoints to capture interest, showcase benefits, and guide visitors to take actions such as signing up, making a purchase, or downloading. A strong product launch, combined with effective sales landing pages, ensures a successful market entry, rapid adoption, and measurable sales impact.And that’s precisely what I achieved for clients in Agribusiness, Education, Transport, Health, HR, Finance, and other industries.
Investment acquisition strategy
At Guiari, I played a pivotal role in the Investment Acquisition Strategy. By aligning the company's vision and potential with investor goals, I contributed to showcasing Guiari's unique value proposition and clarifying the path to ROI. Leveraging a deep understanding of market dynamics and growth potential, I worked alongside the founder to attract the right investor, using key metrics and trends to present a compelling case. This collaborative effort maximized funding, accelerated product introduction, and built investor relationships that added strategic value beyond capital.
