Stephan Oliveira





RESEARCH, STRATEGY & DESIGN

Brand, Service, CX, UX, AX, Design System, Product, and Web

M+

USD / month

3.5 M

active users

55+

delivered projects

25+

people managed

Trusted by



... and startups accelerated by

Web design and development

Design immersive, high-performance websites that captivate users, accelerate conversions, and elevate your brand’s digital presence.

Product strategy and design

Align product vision with intuitive, user-focused design, turning user needs into seamless, meaningful interactions.

Brand Design & Design System

Unify visuals, voice, and interactions into one powerful design system, driving consistency, agility, and recognition.

Service, CX & UX strategy

Turn insights from the Service Blueprint — which aligns the Customer Journey Map with your company’s internal resources — into exceptional experiences that create memorable moments and foster brand advocacy.

Brand strategy

Your brand is more than a logo—it has a personality and a story to tell. Uncover your brand’s purpose, define values that differentiate it from competitors, and much more!

What they say about me



Junior Crocco, Entrepreneur

"A detail-oriented professional with full sensory mastery in the materialization of images and brands."



Wilian Rocha, CPO, Bluecyber

"He not only delivers a Design System that meets our needs but exceeds all expectations."



Jean Zahn, Squad Leader, Diletta Solutions

"What I feel when working alongside him is that he has the ability to humanize the product ".



Gabriel Guerra, UX Designer, Blitzpay

"The mentorship with Stephan was a game-changer in my career. Collaborating with him to build a robust Design System was a transformative experience."

CONTACT

The next successful case is yours

Stephan Oliveira

About me

Stephan Oliveira

Research, Strategy, and Design in Brand, Service, CX, UX, AX, Design System, Content, Product, and Web

9 years of experience transforming dreams into minimally viable to maximally valuable realities:
• Millions of USD transacted monthly
• 3.5 M active users
• 55+ delivered projects
• 25 people managed
• 8 mentees, ranging from mid-level to senior professionalsThrough:
• Methodologies: Design Thinking, Lean Startup, Kanban, Scrum, SAFe.
• Platforms: web, iOS and Android.
• Frameworks: Bootstrap, Tailwind.
• Component libraries: Shadcn, Radix, etc.
• Design Systems: Google Material Design, Apple Human Interface Guidelines, IBM Carbon, Adobe Spectrum, etc.
• Tools: GenAI, Miro, Figma, UX Pilot, Tokens Studio, Leonardo Color, Zeroheight, Storybook, Maze, Framer, Webflow, Vercel v0, Bolt, Lovable, G. Analytics, SemRush, Crunchbase, Photoshop, Illustrator, etc.For:
• Companies of various sizes and nationalities.
• The most impactful market segments — Cybersecurity and Insurance, Finance, Education, Transport, Energy, Health, Real Estate, HR, Agribusiness, Entrepreneurship, etc.Driven by a greater purpose — not merely to be “disruptive”.👁️ Eyes to see the Solution

Stephan Oliveira







TMB

Ecosystem

CLIENT

TMB is a FinTech startup with a platform business model that enables producers to sell their digital products through financing.

ROLE

Lead Experience Designer

TEAM

  • PMO

  • 8 CXs

  • 2 POs

  • Senior UX Designer

  • Junior UX Designer

  • Tech Manager

  • Tech Lead

  • 6 Full-Stack Devs

  • 2 QAs

RESPONSIBILITES

  • Design leadership;

  • Team collaboration;

  • Service, CX & UX Strategy;

  • Brand & Design System Design;

  • Product Design;

  • Web Design.

Producer web app

Challenge

  • Users were confused by the main menu and navigation flows;

  • Users needed better visibility and control over delinquency.

Key actions

  • Benchmarking;

  • User surveys and interviews;

  • User-journey mapping;

  • Prototyping with Design System;

  • Usability testing.

Impact

  • +11,700 % increase in active Producers.

Producer mobile app

Challenge

  • Port key web features to a mobile app in 30 days.

Key actions

  • Benchmarking;

  • Prototyping with Design System;

  • Usability testing.

Impact

  • Prototype completed and validated in 15 days;

  • First mobile banking app for Producers launched;

  • 20% activation compared to the web app users.

Consumer web app

Challenge

  • Improve checkout credibility, usability, accessibility etc.;

  • Roll out new features.

Key actions

  • Benchmarking;

  • User surveys and interviews;

  • User-journey mapping;

  • Prototyping with Design System;

  • Usability testing.

Impact

  • +355 % uplift in student credit approvals;

  • 400 k activated students using TMB financing.

Full business impact

  • Millions of USD transacted montlhy

  • +104 % revenue growth (2024)

  • +11,700 % increase in active Producers (2024)

  • +355 % uplift in student credit approvals (2024)

  • 35 % higher collection effectiveness via AI (2024)

  • 140 M invoices recovered (2024)

  • 22 % revenue boost after AI collections rollout (2024)

  • First mobile banking app for infoprodutores launched (2025)

  • 400 k activated students using TMB financing (2025)

  • Projected +65 % revenue growth target (2025)

CONTACT

The next successful case is yours

Stephan Oliveira







BLITZPAY

Ecosystem

Project

Strategy and design for Blitzpay, a startup that offers an ecosystem of EdTech and FinTech solutions, through a platform business model, for sales and delivery of digital products with a Netflix-like experience.

ROLE

Senior Product Designer

TEAM

  • CTO

  • Product Owner

  • 2 UX/UI Desingers

  • Tech Lead

  • 5 Front-End Devs

  • Software Engineer

  • 6 Back-End Devs

  • 2 QAs

RESPONSIBILITES

  • Brand strategy

  • UX research

  • Design System design

  • Product strategy and design

CHALLANGE

  • Rebrand the ecosystem;

  • Unify the visual identity of the ecosystem when each designer has their own visual design and design processes;

  • Innovative CRM and other features for the Producer web app;

  • Consumer web and mobile apps.

Key actions

  • Clear communication;

  • Desk research for competitive analysis;

  • User interview;

  • Comprehensive requirements gathering;

  • Decentralized Design System for team collaboration;

  • Lo and mid-fi prototyping;

  • Usability testing.

Full business impact

  • Millions of US$ transacted on the platform;

  • NPS 7 or higher (2025);

  • Fastest and most secure checkout in the niche;

  • Higher product-specific conversion rates.

CONTACT

The next successful case is yours

Stephan Oliveira







GREINER BIO-ONE

eTrack mobile app

CLIENT

Greiner Bio-One, a company in the healthcare market segment, is a leader in the development, production, and distribution of high-quality products for Preanalytics, Bioscience, Diagnostics, and OEM. The company operates with a strong focus on innovation and excellence.

Project

Redesign of Greiner Bio-One eTrack, a pioneering mobile application that assists laboratories in gathering data about the materials used in collecting patient samples, allowing full traceability of information including items, batches, and expiration dates.

ROLE

Product Designer

TEAM

  • PM

  • UX Designer

  • 2 Mobile Devs

RESPONSIBILITES

  • Team collaboration;

  • Design System management;

  • UX Research;

  • Product Design.

CHALLANGE

  • Redesign the pioneering mobile app in just 2 months;

  • Increase the app’s credibility and professional trust;

  • Enhance usability to match lab‑technician workflows;

  • Enable multilingual support;

  • Broaden data capture (tech ID, collection time, patient feedback, etc.);

  • Comply with new regulatory requirements (ISO 15189, RDC 786 / PALC);

  • Support additional workflows (home‑care, HUB logistics, offline “send later”).

Key actions

  • Ran stakeholder and user interviews for requirements gathering;

  • Managed Material Design design system;

  • Prototyped all user flows;

  • Collaborated with Devs;

  • Ran usability testing with stakeholder and users.

Impact

  • Prototyped the whole app in just 2 days, achieving satisfactory customer development;

  • The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month (2022);

  • eTrack enabled labs to achieve 90–95 % traceability, automate 70–80 % of RDC 786 compliance tasks, cut pre‑analytical errors by 80–90 %, and boost sample‑collection efficiency by 20–40 % (2022);

  • Multiple laboratories in Brazil have adopted eTrack as part of their routine (2024);

  • eTrack is currently being marketed to countries where Portuguese, English, Spanish, and German are spoken (2024);

  • By 2025, eTrack became central to Greiner Bio-One’s digital strategy (2025).

Launched Product

The prototype is now a fully‑launched product. Explore the live app to experience the complete, production‑ready solution.

CONTACT

The next successful case is yours

Stephan Oliveira

Stephan Oliveira

Brand Strategy and Design
Brand Identity
Brand Positioning
Brand Messaging
Brand Purpose
Brand Vision
Brand Values
Brand Voice
Brand Guidelines
Brand Consistency
Rebranding Process
Competitive Differentiation
Brand Equity
Brand Architecture
Brand Personality
Brand Perception
Brand Audit
Brand Storytelling
Emotional Branding
Brand Engagement
Corporate Branding
Personal Branding
Visual Identity
Logo Design
Typography Branding
Color Palette Strategy
Creative Direction
Brand Awareness
Positioning Statement
Customer Loyalty
Brand Reputation Management
2. Design System Architecture
Design System
Design Tokens
UI Components
Pattern Library
Component Library
Atomic Design
Design Consistency
Scalable Design
Design Standards
Reusable Components
Design Governance
Figma Libraries
Sketch Libraries
Zeroheight Documentation
Tokens + Style Guide
Cross-Platform Consistency
Design System Implementation
Design System Audit
Design System Governance
Responsive Design
Design System Documentation
UI/UX Guidelines
Accessible Design System
Design System Maturity
Modular Design
Design Maintenance
UI Patterns
Visual Consistency
Team Collaboration
Design System Adoption
3. Product Strategy, Design and Management
Product Vision
Product Roadmap
Product Backlog
User Research
User Personas
Product Discovery
Feature Prioritization
MVP (Minimum Viable Product)
Go-to-Market Strategy
Lean Startup
Customer Feedback Loop
User-Centered Design
Design Thinking
Agile Product Development
Scrum Framework
Kanban Methodology
SAFe (Scaled Agile)
Product Validation
Prototyping & Testing
User Flows
Wireframing
High-Fidelity Prototypes
Interactive Mockups
Product Metrics
Product Launch
A/B Testing
Product Lifecycle
Stakeholder Management
Roadmap Alignment
Growth Hacking
4. Marketing Design
Marketing Collaterals
Landing Page Optimization
Conversion Funnels
Digital Advertising
Cross-Channel Campaigns
Email Marketing Design
Social Media Graphics
Marketing Automation
Influencer Marketing
Conversion Rate Optimization (CRO)
Creative Campaigns
Visual Storytelling
Brand Promotion
Marketing Assets
Promotional Design
Paid Media Campaigns
Marketing Funnel
Lead Generation
UX Writing
Copywriting
Marketing Analytics
Engagement Strategies
Retargeting Campaigns
Mobile Marketing
SEO-friendly Design
User Acquisition
Content Marketing
Marketing Performance
Online Sales Funnel
Integrated Marketing
5. Web Design
Responsive Web Design
UI/UX Design
Information Architecture
Visual Hierarchy
Wireframes & Mockups
HTML/CSS
JavaScript Frameworks
Front-End Development
SEO Optimization
Performance Optimization
Web Accessibility (WCAG)
Cross-Browser Compatibility
Mobile-First Approach
Interaction Design
Animation & Microinteractions
Typography on the Web
Color Theory
Usability Testing
Website Redesign
E-commerce Web Design
Conversion-Focused Design
Landing Page Design
CMS Integration (WordPress, Webflow, etc.)
User Flow Mapping
Website Prototyping
Website Analytics
Scalable Web Architecture
Design to Code Handoff
Visual Prototypes
Interactive Elements

1. Brand Strategy and Design
Estratégia de marca
Consultoria de branding
Identidade visual
Posicionamento de marca
Reposicionamento de marca
Arquétipos de marca
Criação de logotipo
Manual de marca
Identidade visual corporativa
Branding para startups
Branding para empresas B2B
Branding para empresas B2C
Desenvolvimento de branding estratégico
Diretrizes de marca
Conceito de marca
2. Design Systems Architecture
Design system
Arquitetura de design system
Biblioteca de componentes
Design tokens
Escalabilidade em design
Guia de estilo digital
Criação de componentes de UI
Documentação de design system
Padronização de interfaces
Governança de design
Integração entre equipes de design e desenvolvimento
Evolução de design system
Melhores práticas em design system
Componentes responsivos
Manutenção de design system
3. Product Strategy and Design (Mobile e Web Apps)
Estratégia de produto digital
Design de aplicativos mobile
UX/UI para apps
Prototipagem de apps
MVP (Minimum Viable Product)
User research
Design thinking para produtos
Experiência do usuário (UX)
Interface do usuário (UI)
Roadmap de produto
Estratégia de lançamento de app
Teste de usabilidade
Jornada do usuário em aplicativos
Design de interação
Wireframes e mockups
4. Marketing (Social Media, Landing Pages, ASO etc.)
Marketing digital
Gestão de redes sociais
Criação de landing pages
Copywriting para landing pages
App Store Optimization (ASO)
Estratégias de social media
Marketing de aplicativos
Campanhas de mídia paga
Funil de vendas digital
SEO para redes sociais
Segmentação de público
Estratégia de conteúdo
Criação de anúncios online
Otimização de conversão (CRO)
Branding em redes sociais
5. Web Design (Low/No Code)
Web design profissional
Criação de sites em Webflow
Landing pages em Framer
Desenvolvimento de sites no Wix
Site one-page em Carrd
Protótipos em ferramentas no-code
Criação de lojas virtuais simples
Design responsivo
Design de interface web
Integração de ferramentas de marketing
Desenvolvimento web low-code
Automação de processos no-code
UI/UX em projetos no-code
Desenvolvimento rápido de websites
Criação de sites institucionais1. Brand Strategy and Design
Brand strategy
Branding consultancy
Visual identity
Brand positioning
Rebranding strategy
Brand archetypes
Logo creation
Brand guidelines
Corporate identity
Branding for startups
Branding for B2B companies
Branding for B2C companies
Strategic branding development
Brand directives
Brand concept
2. Design Systems Architecture
Design system
Design system architecture
Component library
Design tokens
Scalable design
Digital style guide
UI component creation
Design system documentation
Interface standardization
Design governance
Cross-functional design and development
Design system evolution
Best practices for design systems
Responsive components
Design system maintenance
3. Product Strategy and Design (Mobile and Web Apps)
Digital product strategy
Mobile app design
UX/UI for apps
App prototyping
Minimum Viable Product (MVP)
User research
Design thinking for products
User experience (UX)
User interface (UI)
Product roadmap
App launch strategy
Usability testing
App user journey
Interaction design
Wireframes and mockups
4. Marketing (Social Media, Landing Pages, ASO, etc.)
Digital marketing
Social media management
Landing page creation
Landing page copywriting
App Store Optimization (ASO)
Social media strategies
App marketing
Paid media campaigns
Digital sales funnel
Social media SEO
Audience segmentation
Content strategy
Online ads creation
Conversion rate optimization (CRO)
Social media branding
5. Web Design (Low/No Code)
Professional web design
Website creation with Webflow
Landing pages with Framer
Website development on Wix
One-page site on Carrd
No-code prototyping tools
Simple e-commerce development
Responsive web design
Web interface design
Marketing tools integration
Low-code web development
No-code process automation
No-code UI/UX projects
Rapid website development
Institutional website creation

1. Brand Strategy and Design
Na área de Estratégia de marca, nossa consultoria de branding oferece soluções completas em identidade visual e posicionamento de marca, abrangendo desde o reposicionamento de marca e criação de arquétipos de marca até a criação de logotipo e desenvolvimento do manual de marca. Trabalhamos com identidade visual corporativa e branding para startups, além de branding para empresas B2B e branding para empresas B2C, sempre focados no desenvolvimento de branding estratégico. Seguimos diretrizes de marca rigorosas e definimos o conceito de marca para garantir consistência e reconhecimento no mercado.2. Design Systems Architecture
Em Design Systems Architecture, atuamos na criação e manutenção de design system, estabelecendo arquitetura de design system que favorece a escalabilidade em design e a padronização de interfaces. Nossa equipe desenvolve uma biblioteca de componentes com design tokens e componentes responsivos, documentados em um guia de estilo digital completo. Colaboramos na integração entre equipes de design e desenvolvimento, garantindo a governança de design e a evolução de design system através das melhores práticas em design system, além de viabilizar a criação de componentes de UI e a devida documentação de design system.3. Product Strategy and Design (Mobile e Web Apps)
A nossa abordagem em estratégia de produto digital envolve o design de aplicativos mobile, focado em UX/UI para apps, prototipagem de apps e criação de MVP (Minimum Viable Product). Utilizamos métodos de user research e design thinking para produtos para melhorar a experiência do usuário (UX) e a interface do usuário (UI), definindo um roadmap de produto bem estruturado. Também cuidamos de estratégia de lançamento de app, realizamos teste de usabilidade e avaliamos a jornada do usuário em aplicativos para criar um design de interação eficiente. Além disso, desenvolvemos wireframes e mockups para validar ideias e reduzir riscos.4. Marketing (Social Media, Landing Pages, ASO etc.)
Nossa equipe de marketing digital oferece gestão de redes sociais, criação de landing pages e copywriting para landing pages, aliando App Store Optimization (ASO) a estratégias de social media para promover marketing de aplicativos. Também elaboramos campanhas de mídia paga e estruturamos o funil de vendas digital, incluindo SEO para redes sociais e segmentação de público. Utilizamos estratégia de conteúdo para criação de anúncios online e aplicamos otimização de conversão (CRO) para potencializar resultados, reforçando o branding em redes sociais e a presença digital das marcas.5. Web Design (Low/No Code)
Oferecemos web design profissional com foco em criação de sites em Webflow, desenvolvimento de landing pages em Framer e desenvolvimento de sites no Wix, podendo criar desde um site one-page em Carrd até protótipos em ferramentas no-code. Atuamos na criação de lojas virtuais simples, sempre garantindo design responsivo e design de interface web compatível com as melhores práticas de usabilidade. Fazemos a integração de ferramentas de marketing e utilizamos desenvolvimento web low-code e automação de processos no-code para agilizar entregas. Nossa experiência em UI/UX em projetos no-code garante desenvolvimento rápido de websites e criação de sites institucionais de alta qualidade.

1. Brand Strategy and Design
In the field of brand strategy, our branding consultancy provides comprehensive solutions for visual identity and brand positioning, ranging from rebranding strategy and developing brand archetypes to logo creation and crafting detailed brand guidelines. We work on corporate identity and branding for startups, as well as branding for B2B companies and branding for B2C companies, always emphasizing strategic branding development. By following strict brand directives and defining a clear brand concept, we ensure consistency and market recognition.2. Design Systems Architecture
Within Design Systems Architecture, we specialize in creating and maintaining a design system, defining the design system architecture to ensure scalable design and interface standardization. Our team develops a component library with design tokens and responsive components, documented in a comprehensive digital style guide. We facilitate cross-functional design and development through design governance and design system evolution, relying on best practices for design systems and enabling UI component creation and thorough design system documentation.3. Product Strategy and Design (Mobile and Web Apps)
Our digital product strategy approach covers mobile app design with a focus on UX/UI for apps, app prototyping, and Minimum Viable Product (MVP) development. We apply user research and design thinking for products to enhance user experience (UX) and user interface (UI), while laying out a clear product roadmap. In addition, we handle app launch strategy, conduct usability testing, and analyze the app user journey to deliver effective interaction design. We also create wireframes and mockups to validate ideas and mitigate risks early in the development process.4. Marketing (Social Media, Landing Pages, ASO, etc.)
Our digital marketing team offers social media management, landing page creation, and landing page copywriting, combining App Store Optimization (ASO) with social media strategies to drive app marketing efforts. We also plan and execute paid media campaigns and build an effective digital sales funnel, incorporating social media SEO and audience segmentation. By leveraging a solid content strategy for online ads creation and applying conversion rate optimization (CRO), we boost results while strengthening social media branding and overall digital presence.5. Web Design (Low/No Code)
We provide professional web design with a focus on website creation with Webflow, landing pages with Framer, and website development on Wix, ranging from a one-page site on Carrd to no-code prototyping tools. Our services include simple e-commerce development, ensuring responsive web design and web interface design aligned with the best usability practices. We also handle marketing tools integration and use low-code web development and no-code process automation to accelerate delivery. With our expertise in no-code UI/UX projects, we enable rapid website development and institutional website creation at a high quality standard.