Stephan Oliveira
USD/ month
active users
projects
disruptions
Strategic partner mindset
Culturally adaptive and great to collaborate with
End-to-end and friction-free
Delivering from minimally viable to maximally valuable
Execution-driven — I get things done
What they say about me
Junior Crocco, Entrepreneur
Wilian Rocha, CPO, Bluecyber
Jean Zahn, Squad Leader, Diletta Solutions
Stephan Oliveira
About me
Strategy, Design, and Development in Brand, Service, Design System, Product, and Web
9 years of experience transforming dreams into minimally viable to maximally valuable realities:
• Millions of USD transacted monthly
• 3.5 M active users
• 6 disruptive innovations
• 70 delivered projects
• 25 people managed
• 8 mentees, ranging from mid-level to senior professionalsThrough:
• Methodologies: Design Thinking, Lean Startup, Kanban, Scrum, SAFe.
• Platforms: web, iOS and Android.
• Frameworks: Bootstrap, Tailwind.
• Component libraries: Shadcn, Radix, etc.
• Design Systems: Google Material Design, Apple Human Interface Guidelines, IBM Carbon, Adobe Spectrum, etc.
• Tools: GenAI, Miro, Figma, UX Pilot, Tokens Studio, Leonardo Color, Zeroheight, Storybook, Maze, Framer, Webflow, Vercel v0, Bolt, Lovable, G. Analytics, SemRush, Crunchbase, Photoshop, Illustrator, etc.For:
• Companies of various sizes and nationalities.
• The most impactful market segments — Cybersecurity and Insurance, Finance, Education, Transport, Energy, Health, Real Estate, HR, Agribusiness, Entrepreneurship, etc.Driven by a greater purpose — not merely to be “disruptive”.👁️ Eyes to see the Solution
Stephan Oliveira
PMO
8 CXs
2 POs
Senior UX Designer
Junior UX Designer
Tech Manager
Tech Lead
6 Full-Stack Devs
2 QAs
Design leadership;
Team collaboration;
Service, CX & UX Strategy;
Brand & Design System Design;
Product Design;
Web Design.
Challenge
Users were confused by the main menu and navigation flows;
Users needed better visibility and control over delinquency.
Key actions
Benchmarking;
User surveys and interviews;
User-journey mapping;
Prototyping with Design System;
Usability testing.
Impact
+11,700 % increase in active Producers.
Challenge
Improve checkout credibility, usability, accessibility etc.;
Roll out new features.
Key actions
Benchmarking;
User surveys and interviews;
User-journey mapping;
Prototyping with Design System;
Usability testing.
Impact
+355 % uplift in student credit approvals;
400 k activated students using TMB financing.
Challenge
Reduce delinquency through loan renegotiation.
Key actions
Benchmarking;
Prototyping with Design System;
Usability testing.
Impact
Web app designed in just 30 days;
3,655 organic visits per month — solid and consistent digital presence without paid media;
444 ranked keywords, indicating growth and strong SEO optimization;
Significant cost reduction in manual collection operations and call center workload.
Millions of USD transacted montlhy
+104 % revenue growth (2024)
+11,700 % increase in active Producers (2024)
+355 % uplift in student credit approvals (2024)
35 % higher collection effectiveness via AI (2024)
140 M invoices recovered (2024)
22 % revenue boost after AI collections rollout (2024)
–87% reduction in average resolution time for overdue cases (2025)
First mobile banking app for infoprodutores launched (2025)
400 k activated students using TMB financing (2025)
Projected +65 % revenue growth target (2025)
Stephan Oliveira
Senior Product Designer
CTO
Product Owner
2 UX/UI Desingers
Tech Lead
5 Front-End Devs
Software Engineer
6 Back-End Devs
2 QAs
Brand strategy
UX research
Design System design
Product strategy and design
Rebrand the ecosystem;
Unify the visual identity of the ecosystem when each designer has their own visual design and design processes;
Innovative CRM and other features for the Producer web app;
Consumer web and mobile apps.
Clear communication;
Desk research for competitive analysis;
User interview;
Comprehensive requirements gathering;
Decentralized Design System for team collaboration;
Lo and mid-fi prototyping;
Usability testing.
Millions of US$ transacted on the platform;
NPS 7 or higher (2025);
Fastest and most secure checkout in the niche;
Higher product-specific conversion rates.
Stephan Oliveira
Greiner Bio-One, a company in the healthcare market segment, is a leader in the development, production, and distribution of high-quality products for Preanalytics, Bioscience, Diagnostics, and OEM. The company operates with a strong focus on innovation and excellence.
Product Designer
PM
UX Designer
2 Mobile Devs
Team collaboration;
Design System management;
UX Research;
Product Design.
Redesign the pioneering mobile app in just 2 months;
Increase the app’s credibility and professional trust;
Enhance usability to match lab‑technician workflows;
Enable multilingual support;
Broaden data capture (tech ID, collection time, patient feedback, etc.);
Comply with new regulatory requirements (ISO 15189, RDC 786 / PALC);
Support additional workflows (home‑care, HUB logistics, offline “send later”).
Ran stakeholder and user interviews for requirements gathering;
Managed Material Design design system;
Prototyped all user flows;
Collaborated with Devs;
Ran usability testing with stakeholder and users.
Prototyped the whole app in just 2 days, achieving satisfactory customer development;
The launch introduced a new SaaS model for Greiner, with subscription plans ranging from BRL 200 to BRL 990 per month (2022);
eTrack enabled labs to achieve 90–95 % traceability, automate 70–80 % of RDC 786 compliance tasks, cut pre‑analytical errors by 80–90 %, and boost sample‑collection efficiency by 20–40 % (2022);
Multiple laboratories in Brazil have adopted eTrack as part of their routine (2024);
eTrack is currently being marketed to countries where Portuguese, English, Spanish, and German are spoken (2024);
By 2025, eTrack became central to Greiner Bio-One’s digital strategy (2025).
The prototype is now a fully‑launched product. Explore the live app to experience the complete, production‑ready solution.
Stephan Oliveira
Stephan Oliveira
1. Brand Strategy and Design
Na área de Estratégia de marca, nossa consultoria de branding oferece soluções completas em identidade visual e posicionamento de marca, abrangendo desde o reposicionamento de marca e criação de arquétipos de marca até a criação de logotipo e desenvolvimento do manual de marca. Trabalhamos com identidade visual corporativa e branding para startups, além de branding para empresas B2B e branding para empresas B2C, sempre focados no desenvolvimento de branding estratégico. Seguimos diretrizes de marca rigorosas e definimos o conceito de marca para garantir consistência e reconhecimento no mercado.2. Design Systems Architecture
Em Design Systems Architecture, atuamos na criação e manutenção de design system, estabelecendo arquitetura de design system que favorece a escalabilidade em design e a padronização de interfaces. Nossa equipe desenvolve uma biblioteca de componentes com design tokens e componentes responsivos, documentados em um guia de estilo digital completo. Colaboramos na integração entre equipes de design e desenvolvimento, garantindo a governança de design e a evolução de design system através das melhores práticas em design system, além de viabilizar a criação de componentes de UI e a devida documentação de design system.3. Product Strategy and Design (Mobile e Web Apps)
A nossa abordagem em estratégia de produto digital envolve o design de aplicativos mobile, focado em UX/UI para apps, prototipagem de apps e criação de MVP (Minimum Viable Product). Utilizamos métodos de user research e design thinking para produtos para melhorar a experiência do usuário (UX) e a interface do usuário (UI), definindo um roadmap de produto bem estruturado. Também cuidamos de estratégia de lançamento de app, realizamos teste de usabilidade e avaliamos a jornada do usuário em aplicativos para criar um design de interação eficiente. Além disso, desenvolvemos wireframes e mockups para validar ideias e reduzir riscos.4. Marketing (Social Media, Landing Pages, ASO etc.)
Nossa equipe de marketing digital oferece gestão de redes sociais, criação de landing pages e copywriting para landing pages, aliando App Store Optimization (ASO) a estratégias de social media para promover marketing de aplicativos. Também elaboramos campanhas de mídia paga e estruturamos o funil de vendas digital, incluindo SEO para redes sociais e segmentação de público. Utilizamos estratégia de conteúdo para criação de anúncios online e aplicamos otimização de conversão (CRO) para potencializar resultados, reforçando o branding em redes sociais e a presença digital das marcas.5. Web Design (Low/No Code)
Oferecemos web design profissional com foco em criação de sites em Webflow, desenvolvimento de landing pages em Framer e desenvolvimento de sites no Wix, podendo criar desde um site one-page em Carrd até protótipos em ferramentas no-code. Atuamos na criação de lojas virtuais simples, sempre garantindo design responsivo e design de interface web compatível com as melhores práticas de usabilidade. Fazemos a integração de ferramentas de marketing e utilizamos desenvolvimento web low-code e automação de processos no-code para agilizar entregas. Nossa experiência em UI/UX em projetos no-code garante desenvolvimento rápido de websites e criação de sites institucionais de alta qualidade.
1. Brand Strategy and Design
In the field of brand strategy, our branding consultancy provides comprehensive solutions for visual identity and brand positioning, ranging from rebranding strategy and developing brand archetypes to logo creation and crafting detailed brand guidelines. We work on corporate identity and branding for startups, as well as branding for B2B companies and branding for B2C companies, always emphasizing strategic branding development. By following strict brand directives and defining a clear brand concept, we ensure consistency and market recognition.2. Design Systems Architecture
Within Design Systems Architecture, we specialize in creating and maintaining a design system, defining the design system architecture to ensure scalable design and interface standardization. Our team develops a component library with design tokens and responsive components, documented in a comprehensive digital style guide. We facilitate cross-functional design and development through design governance and design system evolution, relying on best practices for design systems and enabling UI component creation and thorough design system documentation.3. Product Strategy and Design (Mobile and Web Apps)
Our digital product strategy approach covers mobile app design with a focus on UX/UI for apps, app prototyping, and Minimum Viable Product (MVP) development. We apply user research and design thinking for products to enhance user experience (UX) and user interface (UI), while laying out a clear product roadmap. In addition, we handle app launch strategy, conduct usability testing, and analyze the app user journey to deliver effective interaction design. We also create wireframes and mockups to validate ideas and mitigate risks early in the development process.4. Marketing (Social Media, Landing Pages, ASO, etc.)
Our digital marketing team offers social media management, landing page creation, and landing page copywriting, combining App Store Optimization (ASO) with social media strategies to drive app marketing efforts. We also plan and execute paid media campaigns and build an effective digital sales funnel, incorporating social media SEO and audience segmentation. By leveraging a solid content strategy for online ads creation and applying conversion rate optimization (CRO), we boost results while strengthening social media branding and overall digital presence.5. Web Design (Low/No Code)
We provide professional web design with a focus on website creation with Webflow, landing pages with Framer, and website development on Wix, ranging from a one-page site on Carrd to no-code prototyping tools. Our services include simple e-commerce development, ensuring responsive web design and web interface design aligned with the best usability practices. We also handle marketing tools integration and use low-code web development and no-code process automation to accelerate delivery. With our expertise in no-code UI/UX projects, we enable rapid website development and institutional website creation at a high quality standard.